Tourism Policy Makers and Managers as Generators of Meaningful Leisure Experiences Knowledge, Skills and Values Needed by the New Professionals

Roberto San Salvador Del Va

Abstract

Tourism Policy Makers and Managers as Generators of Meaningful Leisure Experiences Knowledge, Skills and Values Needed by the New Professionals; The main purpose of this article is to understand the knowledge,skills and values tourism policy makers and managers need nowadays as generators of meaningful leisure experiences. The tourism sector is changing along with the changes in demand. People have greater interest in experiences and creativity and therefore, the product that the tourism industry is offering is developing from mere services to experiences. This means that there is a need for a new professional profile in the sector that is able to face the new situation and add end-user value. However, on this new scenario it is key to understand that the new professional profile must include not only a body of knowledge, but also skills and values in order to have the capacity to create and manage worlds of meaningful experiences and emotions.