The study of Japanese corporate environmental management behavior based on the perspective of product life cycle

Zhu Xiaolin and Guan Yongmei

Abstract

As early as twentieth Century 90's, the concept of environmental management was first proposed in Japan, and a large number of Japanese companies gradually made the idea as an important part of business strategy, Such as Nippon Steel, Hitachi, Ricoh, Panasonic appliances etc. In this paper, we will take above mentioned enterprises as the research object. Then we analyzes and sums up the Japanese enterprises’ environment management experience based on the product life cycle theory to provide guidance and reference for China's enterprise environmental management.