The impact of social responsibility adoption on workers’ loyalty: The case of a Saudi Arabian Islamic Bank

Abdullah M Alwehabie

Abstract

A descriptive and analytical study was conducted to determine the relationship of the adoption by a Saudi Arabian Islamic bank of social responsibility towards its workers with their levels of job loyalty, using a questionnaire distributed among 110 workers of Al Rajhi Bank. The results indicate that participants perceived the management’s realization of the concept of social responsibility towards its workers and the extent to which it applied socially responsible practices towards them as moderate. The degree of worker loyalty was also found to be moderate. There were positive correlations, all statistically significant at the 0.05 level, of the realization variable, the application variable, and the overall social responsibility score with job loyalty, the respective Pearson correlation coefficients being 0.849, 0.866, and 0.887. Recommendations are made to strengthen the social responsibility of Saudi banks.

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