Research Article
Iendy Zelviean Adhari
Abstract
The purpose of this study is to examine the feasibility of investment in the establishment of a reality based on digital Start-upper printing on Indonesian Brand Branding based on industry competition analysis, functional business analysis, Lean Canvas Model and Blue Ocean Strategy. The method that used is descriptive qualitative and Mix methods by means of explanatory namely Observation and Interviewing, coding, and triangulation. Augmented Reality based digital printing business plan has a good opportunity, as seen from the results of STP research that leads to positive and sustainable market trends. Likewise, the results of the design of the marketing mix are made with the marketing mix 7P + 1 reference and also come from sharing with competitors who have been successful as predecessors. Maximizing the application of standard operating procedures in every aspect of the production process is a basis to achieve the consistency of public service. In the financial aspect, the company tries to overcome human mistakes by preparing financial technology software in the future.