Original Articles
Sun Jingmeng, Han Yueqiu, Wang
Abstract
As a mode of business, sports promotion in the West has improved consummate business’s model, but in China can be said to remain in the initial phase. A new mode has been searched for to link the Chinese sports industry to international’s after the Beijing Olympic Games in 2008. It is a golden business opportunity for the development of sports industry. There have been very close contact and cooperation between health products business and sporting events because they may be a common keyword “health” in targeting. The paper introduces the characteristics and function of sports promotion. Through the analysis of “Amway Nutrilite Health Run”, there are many problems and advantages in sports promotion. Finally, the paper gets the overall conclusion about the trends and strategy of sports promotion. Hope that through above analysis, pharmaceutical companies in China can fully play to their advantages to improve their brand.