Privacy quantification of microblog users and correlation analysis of privacy value and user attribute

Xia Chen*, Tingjie Lu, Longfei

Abstract

Along with the popularization and development of Microblog, the privacy of Microblog users has been a crucial problem. The study, based on the actual data of user’s privacy settings, takes Sina Microblog as its object, qualifies the privacy value of each user and then divides the users in groups of different privacy values to conducts correlation analysis on user attributes. Through quantitative analysis, it is found that the users with more attention to the privacy of geographical information enjoy a larger circle, while the users with little attention tend to be more active, thus indicating that users’ behaviors are greatly influenced by their concerns on privacy.