Principle of sports tipping point and its inspiration for the Nan Jing youth Olympic games

Xu Yu-mei, Sun Qi-lin and Chen

Abstract

The history of Sports Tipping Point was reviewed in this paper by methods of literature analysis, induction and deduction. It discussed the attribution and mechanism of Sports Tipping Point. This paper proposed that, the Nan Jing 2014 Youth Olympic Games can improve its competence by city marketing with the law of Sports Tipping Point. It also put forward the ideas of Tipping Point for Nan Jing Youth Olympic Games.