On the cultivation of intercultural communicative awareness in college English education

Jing-wei Shu

Abstract

With the globalization processing, intercultural communication and communicative failures have become more and more frequent. Cultural differences have become the major source of communicative failures. So it is necessary and important to raise intercultural communicative awareness. The author first analyzed the necessity of raising intercultural communication awareness, then discussed the principle of cultural education and finally suggested the ways to cultivate intercultural communicative skills in college English teaching. The paper aims to raise intercultural communication awareness and help communicate successfully across different cultures.