Motivation Analysis and Mode Selection for Service Innovation of China’s Manufacturing Enterprise

Shibo Qin

Abstract

The manufacturer is essential to development of the national economy, but in the current circumsta nces ， China ’s manufacturing enterprises existed problems such as severe product homogeneity, low technology content, and lack of innovation, which led to low efficiency of manufacturing companies. By summarizing the service innovation theory, combined with China’s ac tual situation, we made the comprehensive analysis on driving force of manufacturers’ service innovation, and proposed mode selection and development path of service innovation, which had the important practical significance on enhancing international comp etitiveness of China’s manufacturing enterprises.