How to build a strong brand of Chinese health food

Yang Xuexin

Abstract

Brand building of Chinese health food is important for us to realize agricultural sustainable development, to speed traditional agriculture changing into modern agriculture and to promote the international competence of agricultural products. A detailed analysis on the development condition of domestic health food industry has been conducted to explore problems in the development of health food in this paper. And only accurate positioning, management practices, innovative, timely capturing the market demand, and quickly adjusting their business strategies can it break a fight to survive in the fierce market.