Electronic Banking as a Prospective Directive for the Financial Services Market Development

Olena Tykhonova, Nataliia Lytv

Abstract

The article is dedicated to the research of electronic banking essence as a perspective direction of financial services market. The analysis of recent publications and studies are dedicated to the peculiarities of e-banking in different countries, as well as problematic aspects of introduction and promotion of e-banking in Ukraine and in the world has been carried out. The current state of legal regulation of the provision of services through electronic banking has been studied according to the legislation of Ukraine and foreign countries. It is established that widespread use of electronic banking by clients is restrained by the issues of security and confidentiality of transactions in electronic banking, by legal relations provision in the sphere of providing services by the bank through electronic banking, and citizens' confidence in electronic banking. The emphasis is on the priority steps towards the promotion of e-banking as a direct development of the financial services market.