Development model of agricultural E-commerce in the context of social commerce

Lv Dan and Zhou Qihong

Abstract

The M-commerce will become the mainstream form of o nline marketing in the future. For this reason, agr icultural e-commerce shall actively explore the efficiently i ntegrated marketing model with mobile terminals: in teracting with target user groups in the platform of social commer ce--WeChat for the voluntary dissemination and prom otion of marketing message by users; analyzing data in order to provide better targeted customer services and d evelop appropriate business strategy