Business in the Big Picture: Managing for Sustainability

Dennis Heaton

Abstract

Business in the Big Picture: Managing for Sustainability Business activity lives within the context of the social and natural environment, and the economic sustainability of business depends on social and environmental sustainability Figure 1 is a graphic that helps to illustrate how business activity belongs to a larger context called society and how both business and society are a part of the larger system of nature on this planet. Business management today is accountable for social and environmental, as well as financial results