Original Articles
Yang Hongtao, LiuHongzhen, Su
Abstract
It has been a trend that global economic to go upwards to a unique entity. M ore and more enterprises have introduced a variety of means o f mark eting into their infrastructure and adopted data driven ma nagement methodology to stay on with the competitive mark et. T o achieve their marketing goals, enterprises need to adopt effective sales tendency forecasting that enables them to be well prepared to the mark et challenges. T his article focusing on the e ntre preneurial m ark eting strategies of In finitus (China) analyses the problems the company is facing